Self Assessment & Career Goals
My SMART Goals
Goal: Brand Manager / Associate Marketing Manager (Ambassador & NIL)
Specific: Secure a role as a Brand Manager or Associate Marketing Manager for an ambassador/NIL team at a sports or lifestyle brand. I will focus on companies that prioritize athlete partnerships and brand storytelling.
Measurable: I will complete a course or certification in digital marketing analytics to better understand campaign ROI, and I will create a mock partnership proposal for a brand and a specific athlete by January 2026. Additionally, I will conduct informational interviews with at least three professionals in similar roles to learn about their day-to-day responsibilities.
Attainable: This is an achievable goal, as my graduate coursework provides a strong foundation in both marketing and brand management. My existing experience in partnerships and events, coupled with my proactive networking plan, will make me a competitive candidate.
Relevant: This goal is highly relevant to my passions. It combines my interest in brand building, relationship management, and the dynamic NIL space, creating a career path that aligns perfectly with my professional philosophy.
Time-bound: I will begin actively seeking and applying for these positions by January 2026, with the goal of securing a role by the beginning of the summer of 2026.
Goal: Golf Operations
Specific: Secure an entry-level position in golf operations with a focus on event management or membership services at a private golf club or resort. I will leverage my current skills in hospitality and event management, along with my specific experience working the Hoag Classic tournament.
Measurable: I will complete an online course on golf management software (such as GolfNow or Jonas Club Software) and actively use my connection at HNS Sports to arrange an informational interview by January 2026. Additionally, I will submit a minimum of 10 applications for relevant positions on platforms like PGA Career Services and ClubManagers.org.
Attainable: This is a realistic goal. My graduate coursework in sports management provides the business foundation, and my prior experience in hospitality and event management, specifically at the Hoag Classic, gives me a significant competitive advantage. My connection to HNS Sports agency provides a direct entry point for valuable advice and potential opportunities.
Relevant: This goal is highly relevant to my passions, combining my business acumen with a genuine interest in the game of golf and its operational aspects. It provides a direct and practical entry point into the sports industry.
Time-bound: I will begin actively seeking and applying for these positions in January 2026, with the goal of securing a role by the beginning of the summer of 2026.